One System. One Price. Everything Included.
Your firm gets the full Results Package — everything needed to reach the top 3 on Google Maps. Price scales by firm size. Nothing essential is optional.
Month-to-month · No setup fee · One new case pays for everything
Why Most Law Firm Marketing Fails
Cheap SEO packages
They optimise one thing and skip the five others that actually matter.
Pick-and-choose menus
Skipping essential services guarantees the strategy has holes.
The Results Package
Everything your firm needs to rank. The only variable is your firm's size.
We Show You Every Element. Every Deliverable. Every Rand.
Most agencies use what the industry calls "black box pricing" — a monthly fee, vague promises, and no way to verify what you're getting. We do the opposite.
Black Box Pricing
- Vague monthly retainer
- No line items or deliverables listed
- No way to check the work
- Still charging 2022 rates for work that costs 80% less to produce
- Hope it works
Our Approach
- Element-based pricing — every service itemised
- 9-step production pipeline for every page and article
- Monthly geo-grid rank maps prove what moved
- 2026 economics — AI-assisted production, savings passed to you
- Month-to-month because results speak for themselves
We can be transparent because we know our exact costs. When you know what every page, every citation, and every hour of management actually costs to deliver, you don't need to hide behind a retainer.
The 5 Ranking Pillars — What Every Client Gets
These are the 5 factors that determine your Google Maps ranking. Skip any one and results suffer. That's why they're all included — every client, every package.
GBP Optimisation & Management
Full audit and optimisation of your Google Business Profile — categories, services, description, photos, posts (4/month per location), Q&A, review responses, and ongoing management. Monthly geo-grid rank maps showing exactly where you rank across your city.
R2,500/location/month
Practice Matrix™ Pages
Practice Matrix™ — the pages that make Google and AI recommend your firm by name. Locally-researched Practice Matrix™ pages for every practice area × location combination your firm serves. Optimised for Google Maps, organic search, and AI search engines. Built on your website — if you need a new site, the website build and Practice Matrix™ pages are delivered as one project.
Calculated by firm size
Citation Building
Your firm's Name, Address, and Phone submitted to SA legal and business directories — consistently formatted across 20 to 100+ directories per location. Citations are a top ranking signal and most SA law firms have fewer than 10.
Calculated by firm size
Review Generation System
Automated post-case review request sequences via SMS and email. Templates, response strategy, and service-mention coaching to build your review count and velocity. Reviews mentioning specific practice areas are worth more than generic 'great service' reviews.
Included
Schema Markup & Technical SEO
LocalBusiness, Service, FAQ, and Attorney structured data on every page. This is the technical foundation that helps Google and AI search engines understand exactly what your firm does and where you do it.
Included
Full-Service Management — Not Just Setup
Ranking isn't a one-time project. It's ongoing strategy, content, and monitoring. All of this is included in your management fee — not sold as add-ons.
Monthly Strategy Call
30-minute video call to review performance, adjust strategy, and plan next steps. Your dedicated account manager, not a call centre.
Live Competitor Tracking
Monthly rank comparison against your local competitors. Track their review velocity, GBP changes, and content moves so we stay ahead.
Locally-Researched Content
2 SEO-optimised blog articles per month with schema markup. Builds topical authority and feeds Google fresh signals about your expertise.
AI & AEO Optimisation
Visibility in ChatGPT, Gemini, Perplexity, and AI search results. Fan-out query research, content capsules, and llms.txt deployment. This is the future of search — we include it now.
Grid-Mapped Rank Reports
Geo-grid rank maps, review growth tracking, citation health, and traffic data. You see exactly what's working and what we're doing about what isn't.
Platform & Tools
CRM, automated sequences, review request system, call tracking — all managed for you. You focus on practising law. We handle the marketing infrastructure.
What Goes Into Every Page and Article
Every Practice Matrix™ page, location page, and monthly blog article goes through our 9-step production pipeline. This is why our content ranks — and why it costs what it costs.
- 1
Research
Keyword research, competitor gap analysis, search intent mapping, and local market data.
- 2
Content Creation
AI-assisted writing with human review — locally relevant, practice-specific, written for users and search engines.
- 3
Schema Markup
LocalBusiness, Service, FAQ, and Attorney structured data embedded on every page.
- 4
Image Production
Custom images with optimised alt text, compression, and geo-tagging.
- 5
Publishing
Deployed to your website with correct URL structure, meta tags, and open graph data.
- 6
Internal Linking
Cross-linked to related practice areas, locations, and blog content.
- 7
External Links
Authority links sourced from legal directories, associations, and SA business sources.
- 8
Quality Assurance
Human review for accuracy, compliance, brand voice, and local relevance.
- 9
Performance Monitoring
Rank tracking, engagement metrics, and iteration based on real data.
This pipeline applies to every piece of content we produce — from your initial Practice Matrix™ build through your ongoing monthly articles. It's the difference between bulk AI content and content that actually ranks.
How Your Price Is Calculated
Your monthly fee is based on your firm's size — how many locations you have, how many practice areas you serve, and your competitive landscape. The service is the same for everyone. Only the volume changes.
Step 1
Core Monthly Fee
Management Platform
R7,500/monthStrategy, reporting, competitor monitoring, content production, AI/AEO optimisation, review generation, tools, and account management.
Per Location
R2,500/location/monthGBP optimisation, 4 posts/month, review responses, photo management, and geo-grid rank tracking.
This is your ongoing monthly fee from Month 7 onwards.
Step 2
One-Time Setup (Amortised Over 6 Months)
Practice Matrix™ Pages
- 1–20 pages: R400/page
- 21–50: R300/page
- 51+: R200/page
Page count = 1 (homepage) + locations + practice areas + (locations × practice areas). If you need a new website, the website build (R15,000) is bundled with your Practice Matrix™ pages as one project.
Citation Building (per location)
Basic — 20 directories
R2,500/location
Full — 50 directories
R5,500/location
Maximum — 100+ directories
R10,000/location
Volume discount for 9+ locations. Your audit report recommends the right tier based on your market competitiveness.
One-time costs are spread across your first 6 months — no large upfront payment.
Step 3
Your Monthly Total
Months 1–6: Core monthly fee + amortised setup. Month 7+: Core monthly fee only. Your fee drops after month 6 when setup costs are paid off.
What Real Packages Look Like
Every package includes the full Results Package — all 5 ranking pillars plus full-service management. The only difference is your firm's size.
Solo Practitioner
- 1 location
- 4 practice areas
- 10 Practice Matrix™ pages
- Basic citations (20 directories)
- Full management included
Months 1–6: R11,083/mo
Month 7+: R10,000/mo
Small Firm
- 2 locations
- 5 practice areas
- 18 Practice Matrix™ pages
- Full citations (50 directories)
- Full management included
Months 1–6: R15,533/mo
Month 7+: R12,500/mo
Mid-Size Firm
- 5 locations
- 6 practice areas
- 42 Practice Matrix™ pages
- Full citations (50 directories)
- Full management included
Months 1–6: R27,017/mo
Month 7+: R20,000/mo
Multi-Location Firm
- 10+ locations
- 8 practice areas
- 99+ Practice Matrix™ pages
- Maximum citations (100+ directories)
- Full management included
Months 1–6: R50,300/mo
Month 7+: R32,500/mo
These are examples based on typical firm sizes. Every package includes the same full service — all 5 ranking pillars, strategy calls, competitor monitoring, content, AI optimisation, and monthly reporting. Your exact quote depends on your locations, practice areas, and competitive landscape. Start with a free audit and we'll build your custom recommendation.
Growth Add-Ons
Your Results Package covers everything needed to rank on Google Maps. These are genuinely different services — new channels, advanced specialisations, or extended support. None of them are required for ranking results.
Extended Support
- Strategy Call Upgrade (60 min)+R1,500/mo
Upgrade your included 30-min call to a 60-min deep-dive session
- Advanced Reputation ManagementR2,000/mo
Negative review strategy, sentiment tracking, and reputation recovery beyond standard review generation
- Local Link BuildingR3,000/mo
Authority links from legal associations, chambers of commerce, and SA directories
Paid Advertising
- Google Ads StarterR4,000/mo
1-2 campaigns, basic targeting, monthly reporting
- Google Ads GrowthR6,000/mo
3-5 campaigns, advanced targeting, bi-weekly reporting
- Google Ads ScaleR8,000/mo
Full-funnel campaigns with weekly reporting
Ad spend is billed directly by Google to your firm — not through us.
Additional Services
- AI Receptionist (24/7)R4,000/mo
After-hours call handling, lead qualification, and booking
- Website Build (if not included)From R15,000
Conversion-optimised law firm website
- Database ReactivationR5,000–R8,000 one-time
Reactivate your past client database for reviews, referrals, and repeat matters
What One New Matter Is Worth
Your marketing investment pays for itself with a single new case. Most practice areas return 3–26× your monthly fee from one matter alone.
| Practice Area | Typical Fee Range | Monthly Investment | Return |
|---|---|---|---|
| RAF / Personal Injury | R150,000 – R300,000+ | From R10,000/mo | 1 matter = 15–30× return |
| Criminal Defence | R30,000 – R150,000 | From R10,000/mo | 1 matter = 3–15× return |
| Family Law / Divorce | R40,000 – R150,000 | From R10,000/mo | 1 matter = 4–15× return |
| Deceased Estates | R35,000 – R105,000 | From R10,000/mo | 1 matter = 4–11× return |
| Labour Law (CCMA) | R20,000 – R150,000 | From R10,000/mo | 1 matter = 2–15× return |
| Conveyancing | R25,000 – R66,000 | From R10,000/mo | 1–2 transfers = break-even |
| Commercial Litigation | R25,000 – R300,000 | From R10,000/mo | 1 matter = 3–30× return |
All figures are indicative estimates. Actual revenue per matter varies by case complexity, court, and firm.
Pricing Questions
Start with a Free Visibility Audit
We'll show you exactly where your firm ranks on Google Maps, identify your biggest opportunities, and build a custom Results Package recommendation — before you spend a cent.
Or email us at hello@lawfirmgrowth.agency