'Our Services' pages don't rank. Specific practice area pages with location context do. 'Divorce attorney Sandton' beats 'Family Law' every time — because that's how prospects actually search.
Most law firm websites bundle every service into a single page or a thin list. Each practice area you offer should have its own dedicated, ranking-focused page targeting the specific keywords your prospects use.
What We Do
One Page Per Practice Area
Every service your firm offers gets its own dedicated page — divorce, RAF, conveyancing, criminal defence, deceased estates, labour law, etc. Each is built and optimised for how prospects actually search.
Keyword Research Per Area
We research the exact phrases prospects type for each practice area in your city — including suburb-level variants — and build the page around them naturally.
LPC-Compliant Copy
All copy is written inside LPC advertising rules. Honest, professional, persuasive — without claims that put your practising certificate at risk.
FAQ Schema on Every Page
Every page has structured FAQ data in JSON-LD. Question queries trigger AI Overviews 84% of the time — and FAQ schema is what gets you cited inside them.
Internal Linking to Location Pages
Each practice area page links to the relevant location pages in your portfolio, passing authority through your site in a deliberate hierarchy.
Frequently Asked Questions
How many practice area pages do I need?
One per practice area you actively want clients in. Most SA firms end up with 6–12 — divorce, RAF, criminal, family, conveyancing, deceased estates, labour, and so on. Quality over quantity: a focused, well-built page for each real practice area beats 30 thin pages every time.
Should each page target one suburb or the whole city?
The practice area page itself targets the city or region (e.g. 'divorce attorney Johannesburg'). Suburb-level targeting (e.g. 'divorce attorney Sandton') happens on dedicated location pages that link back to the practice area page. This separation keeps each page clearly focused on one search intent.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.