When someone searches 'deceased estates attorney Johannesburg' — the top two or three results are Google Search Ads. If you're not there, you're missing the highest-intent traffic on the internet. These prospects aren't browsing — they're trying to hire an attorney now.
Search Ads also serve as a fast complement to organic SEO. Maps and AI visibility take months to compound. Search Ads start producing leads within days of launch — useful while the longer-term work matures.
What We Do
Keyword Research and Selection
We research and bid on the exact phrases prospects use for each practice area in your city — including suburb-level variants and high-intent modifiers ('best', 'near me', 'urgent', 'free consultation').
LPC-Compliant Ad Copy
Every ad headline and description is checked against LPC advertising guidelines. No success-rate claims, no guarantees, no comparative disparagement. Clean, professional, conversion-focused copy.
Landing Page Alignment
Search Ads only convert when the landing page matches the ad. We align ads with practice area pages and dedicated consultation pages so the message and intent stay consistent from click to enquiry.
Bid Strategy Management
Manual and automated bid tuning by keyword, location, device, and time of day. We exclude low-intent traffic aggressively to keep cost-per-lead under control.
Conversion Tracking
Every form submit, phone call, and consultation booking is tracked end-to-end in Google Ads — so optimisation decisions are based on actual leads, not vanity metrics like clicks or impressions.
Monthly Reporting
Plain-English monthly report covering spend, leads, cost-per-lead, top-performing keywords, and what's being changed in the next cycle.
Frequently Asked Questions
What keywords should a law firm target with Google Ads?
High-intent practice area + location combinations — 'divorce attorney Sandton', 'deceased estates lawyer Pretoria', 'RAF claim attorney Johannesburg'. Avoid broad, informational keywords like 'what is a will' — they burn budget without producing leads. We narrow the list aggressively in setup and refine monthly based on actual conversion data.
How much should I budget for Google Search Ads?
For competitive Johannesburg legal niches, meaningful results typically start at R10,000–R20,000 per month in actual ad spend, plus the management fee. Less competitive niches and smaller cities can work from R5,000–R8,000. We'll give you an honest practice area-specific recommendation in the audit — not the biggest number we think you'll accept.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.