Google Local Services Ads for Law Firms — Top of Google, Pay Per Verified Lead
LSA puts your firm above everything else on Google — paid ads, organic results, and the map pack. You pay Google per verified lead. We manage the campaign for 10% of your monthly budget.
The Most Powerful Ad Product for SA Law Firms
Google Local Services Ads (LSA) appear at the very top of Google search results — above all other ads and above organic listings. Your firm shows with a "Google Screened" badge, your star rating, and a direct call button.
Two things to understand clearly:
How Google bills you:
You pay Google per verified lead — a phone call or message sent through your LSA listing. Not per click, not per impression. Google charges you only when someone actually contacts your firm through the ad. You set a monthly budget cap.
How we bill you:
We charge 10% of your monthly LSA budget as a management fee. This covers setup, verification, ongoing optimisation, lead quality disputes, and monthly reporting. It is separate from what you pay Google.
Example
- You set a R5,000/month LSA budget → R5,000 goes to Google
- Our management fee → R500/month
- Total cost to you → R5,500/month
What We Do
- LSA application and Google Screened verification
- Profile setup (categories, services, coverage areas, hours)
- Budget allocation and bid management
- Lead quality review — if a lead is spam or irrelevant, we dispute it with Google for a credit
- GBP integration (LSA pulls from your GBP — we keep them aligned)
- Weekly monitoring
- Monthly report: leads received, lead cost, disputes filed, budget used
Why LSA First for Law Firms
- Appears above all other Google results — nothing ranks higher
- Google Screened badge = instant trust signal
- Pay per verified contact — not per curious click
- Zero competition from non-verified businesses
- Direct integration with your Google Business Profile
Benchmark: Google LSA in SA legal typically delivers leads at R300–R800 per verified lead depending on practice area and city. RAF and personal injury sit at the higher end due to competition. We'll give you a market-specific estimate at your free audit.
Frequently Asked Questions
What does "Google Screened" mean?
Google Screened means your firm has passed Google's background and licence verification process. It's a trust badge that appears next to your listing. Most potential clients don't know exactly what it means — but it signals credibility and typically increases click-through rates.
What counts as a verified lead?
Google counts a call or message sent through your LSA listing as a lead. If the call is spam, a wrong number, or clearly not a genuine enquiry, you can dispute it and Google will typically credit it back.
How much does a lead cost through Google LSA?
It varies by practice area and city. In SA, expect R300–R800 per verified lead for most legal practice areas. RAF and personal injury in Johannesburg can be higher. We'll give you a specific estimate before you start.
Do I need a website to use Google LSA?
No — LSA runs through your Google Business Profile. But having a well-optimised GBP and website significantly improves your LSA performance and lead quality.
Want to Be at the Top of Google?
We'll check whether LSA is available and cost-effective for your practice area as part of your free visibility audit.
Or call us: +27 72 803 1821