GBP Monitoring & Corrections for Law Firms
Quick Answer
Google Business Profiles get edited by strangers, suspended without warning and hit with fake reviews. We watch yours and act when something changes — reverting bad edits, fighting suspensions and flagging review attacks — so your Maps visibility never quietly disappears.
Google allows almost anyone to suggest edits to your GBP. Third parties — sometimes well-intentioned, sometimes not — regularly change business names, hours, addresses, and even categories. Worse, competitors occasionally report legitimate firms for suspension.
If you're not actively monitoring your profile, the first you'll know about a damaging edit or suspension is when the calls stop coming. By then you've already lost weeks of work.
This is one of 42 checks in our 42-point visibility audit. It sits inside GBP Management, part of the full service we manage for South African law firms.
What We Do
Weekly Monitoring for Unauthorised Edits
We check your profile every week for user-suggested changes to name, address, phone, hours, categories, and services. Any unauthorised change is reverted before it can damage rankings.
Immediate Correction of Changes
Google notifies the listing owner of accepted edits — but the damage is already done by the time most firms read the email. We action corrections within hours of detection.
Suspension Response and Reinstatement
If your profile is suspended, we file the appeal, supply documentation that proves your firm is a legitimate legal practice, and work the case until reinstatement. We've handled both soft and hard suspensions.
Alert Notifications for Critical Issues
Critical events — suspensions, address changes, category swaps, sudden review drops — trigger immediate alerts to your account manager so action happens the same day.
Frequently Asked Questions
Can my GBP be suspended without warning?
Yes. Google can and does issue both soft suspensions (specific data hidden) and hard suspensions (entire profile removed) without prior warning. Common triggers include service-area inconsistencies, virtual office addresses, sudden review velocity changes, and reports filed by users or competitors. Active monitoring catches these patterns before they trigger an action.
What happens if a competitor reports my listing?
Competitor reports do happen, especially in high-stakes practice areas like RAF and personal injury. If your listing gets flagged, we file a counter-appeal with documentation proving your firm is a legitimate, registered legal practice — practising certificate, CIPC registration, lease or title for your address, and matching utility bills. The success rate for properly documented appeals is high.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.