Most law firm Google Business Profiles have critical gaps — wrong primary categories, missing services, half-written descriptions, incorrect hours, and unfilled attribute fields. You cannot rank well on Google Maps with an incomplete or incorrectly configured profile, no matter how good the rest of your marketing is.
A proper audit finds every gap and risk before it costs you more rankings. We score your profile against a 40-point checklist used internally for every client we onboard — and give you a clear, prioritised list of what to fix first.
What We Do
40-Point Audit Checklist
We score your profile against the same 40-point internal checklist we use for every client — covering categories, services, attributes, description, photos, posts, Q&A, hours, and review activity.
Fix Categories and Services
We correct your primary category, layer in the right secondary categories, and list every legal service you actually offer. This single change often moves rankings within weeks.
Correct Description with Keywords
We rewrite your business description with natural, LPC-compliant inclusion of practice area and city keywords — without keyword stuffing or compliance risk.
Verify Address and Hours
Wrong hours and address inconsistencies kill trust signals. We verify both and align them with every other directory listing your firm appears on.
Flag Suspension Risks
Service-area issues, virtual office addresses, and missing verification documents are the top causes of GBP suspension. We flag them before Google does.
Frequently Asked Questions
What does a GBP audit actually cover?
Our audit covers 40+ data points on your profile: primary and secondary categories, every service listed, business description, attributes, hours (regular and special), photos count and quality, post activity, Q&A entries, review volume and recency, response rate, NAP consistency with other directories, and any flags or warnings on the profile itself. You receive a written report with a priority order for fixes.
How long does it take to see improvement after an audit?
Most firms see measurable ranking movement within 4–8 weeks of the audit fixes going live. Category and service changes are usually the fastest mover. Description and photo changes compound more slowly. Suspension risk fixes prevent damage rather than create immediate movement.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.