Review Request Automation for Law Firms
Quick Answer
Review requests only work when they arrive at the right moment. We automate the ask by SMS, WhatsApp and email at the point a matter concludes, so your firm collects new Google reviews every month without anyone at the practice chasing clients.
Asking clients for reviews manually is awkward and inconsistent. Agreed reminders can make requests easier to manage. Your firm approves the timing, eligible clients and wording. We do not choose recipients by whether they were happy.
Done correctly, automation is fully LPC-compliant. The rules forbid incentivising reviews, not asking for them. A clear, polite, properly-timed invitation is exactly what the LPC permits.
This is part of the help we can discuss after your visibility audit. Learn about Review Generation, part of the services we offer for South African law firms. We set up and test the services selected in your proposal before they go live. Your proposal shows what is included and what costs extra.
What We Do
Post-Matter Review Sequence Setup
Where included, we connect and test a trigger your firm approves. A neutral request goes to eligible clients regardless of sentiment, with any follow-up and opt-outs agreed before launch.
Multi-Channel Delivery (SMS + Email)
Requests go via SMS and email, because response rates differ by client demographic. Family law clients respond differently than commercial clients — we tune the channel mix per practice area.
LPC-Compliant Request Copy
All copy is written inside LPC advertising rules. Honest invitation. No incentives. No coaching on what to say. No outcome-based language. Reviewable by your firm before going live.
Google Review Link Shortening
We use Google's official short-link generator so clients reach your review form in one tap — a clear link makes it easier for someone to leave feedback.
Response Rate Tracking
We track open rate, click rate, and review submission rate per sequence and per channel — and tune the timing and copy each month based on actual performance.
Frequently Asked Questions
Is automated review requesting allowed under LPC rules?
Yes — provided the request is a neutral invitation, contains no incentive, doesn't coach the client on content, and doesn't promise or imply anything about the matter outcome. Every sequence we build is structured around those limits, and your firm reviews and approves the copy before it goes live.
Which platform should I prioritise for reviews?
Google. Always. Google reviews directly affect Google Maps rankings — no other platform comes close in terms of impact on visibility. Secondary platforms (Justicia, Lawyers SA, Facebook) are useful for trust and consistency but should never come before Google in priority.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.