GBP Post Management for Law Firms
Quick Answer
Google Business Profile posts keep your firm active in Maps and give Google fresh, locally relevant content to read. We write and publish them for you every month, matched to your practice areas and city, so your profile never looks dormant to Google or to a prospect.
Regular Google Business Profile posts signal to Google that your firm is active. An inactive profile loses ranking ground every week to competitors who are publishing weekly. The gap compounds quietly, and most firms only notice once they've slipped out of the top 3.
Posts also expand the surface area of your profile in search results — they appear directly under your listing on mobile and can drive clicks on their own.
This is one of 42 checks in our 42-point visibility audit. It sits inside GBP Management, part of the full service we manage for South African law firms.
What We Do
Weekly GBP Posts
We publish a fresh post every week — practice area updates, FAQs, announcements, and informational content. The cadence matters as much as the content.
Practice Area Updates
Each post is anchored to one of your practice areas, reinforcing your topical relevance to Google's local algorithm and matching what prospective clients are searching for.
LPC-Compliant Copy
All copy is written inside LPC advertising rules. No outcome promises. No unverifiable claims. No language that breaches solicitation guidelines.
Image Sourcing
Every post is paired with a relevant, on-brand image — sourced from licensed libraries or your own assets. No stock cliches that scream 'agency template'.
Event and Offer Posts Where Applicable
Where appropriate (consultations, webinars, community involvement), we use Google's event and offer post types to take up additional real estate on your profile.
Frequently Asked Questions
How often should a law firm post on GBP?
Once a week at minimum. Twice a week if the practice area generates enough relevant content (RAF, family, criminal). Posting frequency is a signal Google watches — firms going dark for 4+ weeks routinely lose Maps positions to active competitors.
Can GBP posts violate LPC rules?
Yes — easily. Anything claiming a success rate, promising an outcome, naming a client matter without consent, or using comparative language that disparages other firms can breach LPC advertising guidelines. Every post we publish is checked against those rules before going live.
Get Your Free Visibility Audit
We'll show you exactly where your firm ranks — and what to fix first.