
Download the Marketing with Integrity Playbook — the free legal marketing guide built on the Legal Practice Act and LPC Code of Conduct. Discover how top South African lawyers grow their visibility ethically and strategically.
No spam. Just the proven blueprint for compliant, high-trust growth.


While you’re focused on clients, others are focused on visibility. They show up online, share valuable insights, and position themselves as thought leaders.
This playbook helps you bridge the gap — show up with integrity, attract ideal clients, and stay fully compliant.
Market your law firm ethically under the Legal Practice Act.
Build authority and visibility through compliant thought leadership.
Avoid the top 7 advertising mistakes lawyers make.
Use automation and AI tools the right way.
Create lasting trust and client loyalty.
Developed by Digital Suite, the Marketing with Integrity Framework aligns every marketing activity with the Legal Practice Council’s Code of Conduct.
It’s designed for attorneys who want growth — without risking reputation. You’ll learn how to blend compliance, automation, and modern visibility strategies in one clear roadmap.


"Read it. You won't regret it"
“The playbook gave us a compliant roadmap — more confident publications and measurable enquiries.” - N. van der Merwe, Director, Boutique Litigation Firm


"Highly recommend this"
“Compliant. Practical. We saw credible inbound enquiries within weeks.” - A. Motsepe, Senior Counsel

LAW FIRMS
It’s a comprehensive guide created specifically for South African legal professionals.
It explains how law firms can grow their visibility and credibility without violating the Legal Practice Act or the LPC Code of Conduct.
You get ethics-aligned, practical strategies built for modern practice growth.
Yes — completely free.
There are no hidden fees and no commitments.
It’s part of our commitment to helping legal professionals market ethically and responsibly.
The Playbook is designed for:
- Attorneys
- Advocates
- Boutique and specialised law firms
- New practitioners wanting ethical marketing guidance
- Established firms aiming to modernise their digital presence
If you want to grow without compromising your professional obligations, this is for you.
Yes.
The entire framework is built around:
The Legal Practice Act 28 of 2014
The Legal Practice Council’s Code of Conduct
Every principle inside the Playbook is designed to help firms grow within regulatory boundaries.
Yes — it explains the principles, strategies, and compliance rules behind ethical legal marketing.
However, if you’re too busy to implement everything yourself, the Playbook introduces modern systems (like Amplify for Counsel) that can do the heavy lifting for you.
You will learn:
- How to build authority without “advertising”
- How to create compliant visibility
- How to avoid common LPC violations
- What makes legal content trustworthy
- How to differentiate your firm ethically
- How to position your expertise for the modern client
- Why authority beats traditional marketing for attorneys
It’s a blueprint for modern legal practice growth.
Not at all.
The Playbook is written for legal practitioners — clear, practical, and compliant.
No marketing knowledge required.
To deliver your Playbook instantly and give you access to future updates and attorney-only resources.
We never spam, and you can unsubscribe any time.
You’ll receive the Playbook via email.
You’ll also receive:
- A short breakdown of the key insights
- A complimentary invite to request your FREE Marketing Audit Report
- Access to optional authority-building tools for legal professionals
No pressure — just valuable, ethically aligned resources.
You’re welcome to request a Free Strategy Session where we walk through your current visibility and show you how to apply the Playbook to your own firm.
The Playbook was created by Law Firm Growth Agency, the legal-specialised division of Digital Suite Agency — an AI, automation, and authority-building firm dedicated to ethical growth for legal professionals.
Most marketing material isn’t written for legal professionals — and often conflicts with compliance rules.
This Playbook is:
- Legal-specific
- Compliance-first
- Built on ethical marketing principles
- Designed for thought leadership and authority
- Not centered on ads, hype, or “quick wins”
The Playbook stands alone as a value-rich educational resource.
However, if you want the done-for-you implementation of its principles, you’ll learn how Amplify for Counsel ethically turns the Playbook’s strategies into consistent authority content for you.
Absolutely.
In fact, smaller firms benefit the most because the Playbook shows you how to compete and differentiate yourself without expensive marketing or paid ads.

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